Like magic, he mesmerizes the crowd with his ability to tell people what they’re thinking, all the while selling products for such companies as Mitsubishi, US Robotics and Polaroid. He’s Joel Bauer, a magician of the mind who performs at trade shows for companies that hire him to stir excitement for their products amid the excitement of his show. Why are his shows so valuable for business? They attract huge crowds and communicate important business concepts in entertaining fashion. As Bauer mesmerizes viewers with his magic of the mind, he imparts important product information that has real impact. The people who stopped to watch the show not only received an entertaining display of magic, but walked away with a clear, concise message about our company.” says Craig Armstrong, Polaroid national marketing manager.